These guys had a bright idea -to me:
They actually let customers design their own hat/scarf and then choose the grandmother they’d like to knit it !
After choosing the one they’d like to knit their hat, customers can send her a message and can even request that she signs her name on the hat’s label.
These days there’s nothing like knowing (and being able to share) the product life story of a locally handmade good to make a consumer value it more.
How smart is it !
visit the site : GoldenHook